3 Reasons to Create a Persona

If you’re new to user experience (UX) design, you’ll probably be wondering what a persona is and how it can benefit your company. Using this strategy, you can learn more about your users and cultivate more empathy for them. A persona is a fictional character who represents your target market. This fictional persona is the core of your UX design, and it will shape your entire brand experience. Here are three reasons to create a persona.

User profile

Developing a persona for a product or service involves identifying your target audience and defining what motivates them. The persona should reflect your business’ needs, as well as highlight goals that go beyond your business. You can gain insight about these personas by researching their preferences. Consider the marketing tactics that their favorite brands and influencers use. They may have similar motivations. Once you understand these factors, you can tailor your product and service to their needs.

Creating a persona is similar to creating a user profile, but a persona is based on fictional data, not real life facts. According to Hubspot, a persona is a semi-fictional representation of the ideal customer, containing what makes them act the way they do. You can build a persona based on research, but it is important to incorporate an analysis of user profiles.


In anthropology, an archetype is a figure who has characteristics that are commonly observed. A persona, by contrast, is a fictional character whose traits are unknown. Both of these concepts can be valuable for assessing product design decisions. But which is more valuable? Which one is better for your business? This article will examine both and explain how each works in practice. But first, let’s define each.

What is an archetype? It is a human character based on similar types of data, often combined. It is often a representation of one customer or audience. A persona contributes to the development of successful brands and products by building an identity for a business and connecting with end users on an emotional level. While archetypes aren’t named, they can be an excellent tool for guiding business development.


Identify your target market and create a persona for each type of consumer. The profile should include key demographics, as well as details about their goals, behaviors, and habits. Incorporate the trends gleaned from surveys, interviews, and questionnaires to create a realistic picture of the ideal customer. To create personas, you may use archetypes of human behavior to describe them. People who fall into this category often have similar characteristics and behaviors, but there are some key differences.

Using a persona template, you can create a comprehensive profile. Each section includes a photo of the persona, which is a great way to make the persona more real. Be sure to choose a photo that shows the persona working in their office or home. It’s also useful to use a photograph of your persona that shows their interests and attitudes towards the product or service. If possible, you can incorporate real quotes and comments from real customers.