5 Important Aspects of Marketing

There are many important aspects of marketing, but what are they? Brand strategy is the most important one, since it defines the core values of a brand. These core values must be in tune with customer demands, industry trends, the competitive environment, and the product. Although brand strategy is not an easy task, it is crucial for all other aspects of marketing. Here are the important aspects of brand strategy. After all, these are the foundations of successful marketing.

Relationship marketing

Relationship marketing is a valuable asset for businesses. It increases customer retention and saves companies money by building loyal customers. Many businesses find that scrambling to get new customers can be costly. Relationship marketing builds a solid base of existing customers, which can be leveraged to attract new customers. There are many ways to implement relationship marketing into your business. Here are some examples. Listed below are five benefits of relationship marketing. How do you implement relationship marketing?

Influencer marketing

In order to get the most out of your influencer marketing campaign, you must know your target audience. To identify your target audience, you should develop customer personas and then define your marketing strategy. For example, if your brand specializes in investments, you can target millennials in Singapore who are interested in investing. The best way to develop customer personas is to consult various resources. Influencer marketing will increase brand awareness and introduce your brand to a large number of potential customers.

Content marketing

A content marketing strategy is similar to a marketing plan. Both include setting SMART goals and KPIs, or key performance indicators. To measure performance against your goals, you’ll need to determine what type of content to create. Determine who your target audience is, as well as what type of content they’re looking for. Consider your buyer personas as well as your location and competition. In order to create effective content, you must understand your audience, identify your key message, and develop an editorial calendar.


While PR in marketing is not always a direct replacement for advertising, it does complement marketing. Marketing teams typically choose the messaging and media channels for their campaigns, while PR professionals amplify it through media placements. While PR is often involved in the planning of media relations, it is equally important for marketing departments to understand its importance and use it to maximize results. Media monitoring helps PR professionals track press coverage. If possible, pitch journalists who have covered similar topics in the past. Also, PR professionals should only pitch publications that are relevant to their industry. Ultimately, PR should be able to demonstrate the value of their work.


There are several methods of pricing products and services. Generally, these methods are determined by the price a consumer is willing to pay for a product or service. For example, an economy pricing strategy favors companies with lower costs or those with high volume sales. Premium pricing strategies, on the other hand, favor companies that want to convey a sense of luxury and exclusivity. Regardless of the method used, pricing is one of the most important aspects of marketing.


Where you place your business is an essential part of your marketing mix. Not only does location impact the perception of your customers, but it also plays a major role in your business’s success. In fact, your place strategy should take this into consideration in your planning. Consider the following:

Impression management

In advertising, impression management is a key component in attracting customers. It enables businesses to create positive images while minimizing the risk of negative ones. This concept is also important in the service sector, where service employees are required to show positive affect toward their customers. Nevertheless, few studies have examined whether consumers respond favorably to these two factors. As a result, the impression management framework has been adopted to study the effects of emotional labour and effortlessness.