Empathy Mapping for Product Personas

You have created a persona for your product. Now, what? How do you know that persona is the right one? First of all, who is your persona? Then, you can ask them questions to gain more insight and better understand them. Next, create a survey that asks them about their motivations and other characteristics. And, of course, the survey questions should be relevant to the product. But what should the questions be?

Empathy Map

In addition to the persona, the map should include the location and goal of the subject. This information helps teams understand the persona’s circumstances and needs. The map should also include personal details about the subject so that team members can distinguish the persona from the others. The final step of empathy mapping is to generate ideas and brainstorm solutions that will address each persona’s needs. The following sections describe some techniques to create empathy maps.


If you’ve been in the design business for any length of time, you’ve likely heard of demographics. These include age, gender, race, and income. Personas, on the other hand, focus on the personality and motivations of a potential buyer. For example, the home improvement industry targets men in their early 30s to late 50s, but it doesn’t stop there. In fact, it targets women and men in the same age range as well.


Using audience motivations to build a persona can make all the difference in your marketing campaign. By understanding the desires and motivations of your audience, you can tailor your advertisements to meet their needs. Motivations help fill in the blanks in your advertising and help you build a deeper relationship with your audience. Here are some tips to help you create a persona that is perfect for your audience. Using audience motivations to build a persona is an excellent way to increase engagement and boost your marketing efforts.

Survey questions

The best way to create a survey that fits the parameters of a buyer persona is to ask a few relevant questions. These questions are not just for marketing purposes, but also to gain insight into your buyer’s mindset. For instance, a buyer persona that is resistant to change or is hesitant to buy from any provider should be prepared to make that change and be educated on the benefits of a new product or service.

User story map

Creating a User story map for personas can be difficult. You must decide what to mark on the map and whether to add more context. For example, a map may show the different user personas and then color-code the various items in the map for explanatory value. Once you have a list of stories, you can now break them down based on the personas. But the most important part of creating a User story map for personas is to define its scope and format.