How to Create a Persona

A persona is a character who represents a hypothetical, fictionalized version of a person’s behavior and personality. It can be used to design the product for those users and communicate findings about user experience with stakeholders. The following are some ways to create a persona. To learn more about the benefits and uses of personas, read on. Here are some tips to help you create a persona:

Characters that are manifestations of personalities

Literary characters have a distinct personality that can be interpreted in two ways: as manifestations of the author’s core character traits or as more surface qualities. These traits can serve to create empathy for the characters and help develop the storyline or plot points of the story. When you read a novel, for example, you will identify with the protagonist as they have certain behaviors, attitudes, or values. In contrast, literary characters may have very different personality traits.

Document that communicates user-centered design findings to stakeholders

A user-centered design process should focus on problems that have clear definitions and are manageable. Although many products have intractable problems, these problems may not be as important if they’re not high-profile enough. If a problem is high-profile, it may force the process into the spotlight too early. In these situations, it is best to choose a problem that’s lower-profile but that’s still manageable.

Ways to create personas

When you create a user persona, you will have a better understanding of your audience and the challenges they face. The process of creating personas requires consensus among team members, and can improve product development. There are several ways to create user personas, depending on your project, budget, and data collection methods. Interviewing real users or talking with clients is one way to gather information about your audience. You can also use the help of outside resources, such as a persona maker.


In addition to creating a persona for a customer, you can use your CRM data to help you create your persona. Your CRM data should contain basic demographic information, as well as details on the types of content your contact consumes. If you do not have CRM data, you can use a survey to gain insight from existing clients. The most valuable information to include in your persona documentation is the company size, job title, and interests.


If you’re considering developing a customer persona, there are some common mistakes to avoid. In this article, we’ll review a few common pitfalls and discuss how to avoid them. Remember that personas are just a model of your ideal customer – you shouldn’t use them as the sole source of user insights. Rather, they’re a helpful tool to help you design your customer journey and target marketing efforts accordingly.