How to Create a Strategy With Lucidchart

What is strategy? Simply put, a strategy is the general plan to accomplish a specific objective, whether short-term or long-term. It is also a way of achieving this goal in the face of uncertainty. What are the steps to create a strategy? Read on for some of the most common elements of a strategy. Moreover, learn how to create one in the following sections! Let’s get started! Jumpstart your strategy development process with these three simple steps!

Strategic planning

Strategic planning is an essential activity for building a better future for your organization, your community, and your stakeholders. However, it is not without risk. There are common planning scenarios that can leave executives and boards distracted and frustrated. The following are a few ways to avoid these pitfalls. Using Lucidchart is a great way to help your team clarify complexity and align insights for faster results. Here are a few examples of how you can use Lucidchart in your organization.


The objective of a strategy is to achieve the goals and aims of the organization. It identifies the measurable actions required to reach the goal. The objectives are typically measurable using the S.M.A.R.T. (Significance, Measurement, Action, and Relevance to Time and Task) criteria. While the goal of creating a more inclusive work environment is admirable, it is not specific enough to measure. Objectives can include a diversity and inclusion panel discussion or increasing the number of women in leadership positions. An objective helps your employees know what they should expect from you.


The process of implementing strategy should begin with analysis. It is necessary to determine whether the plan includes loopholes and to make sure the individual objectives of the company are headed towards implementing the strategy. It is necessary to evaluate the resources available for the implementation and to monitor the external environment. Moreover, it is important to set realistic goals and monitor the progress of the implementation. Once the strategy has been developed, implementing it should be a planned and systematic process, which should begin with analysis.

Value chain analysis

A company’s competitive advantage often lies in its ability to manage all the linkages. In essence, the strategy consists of activities that start with raw materials and end with a finished product. By mapping out the activities from a single customer perspective, a firm can identify areas for improvement and formulate an overall profit strategy. The next step is to identify the value chain, which can be challenging but rewarding. It also reveals what areas of the company can be improved to maximize value creation and minimize costs.

Communication between strategy and tactics

A clear distinction should be made between strategy and tactics. Strategy is the overarching plan and tactics are the short-term actions. A marketing strategy might be to improve social media performance. Tactics, on the other hand, might be to determine which channels work best for your business and what messages resonate with your target audiences. Communication between strategy and tactics is key in achieving goals and objectives. Ensure your teams understand how their efforts contribute to the strategy and overall goal.

Setting high-level objectives

Setting high-level objectives for your strategy helps you determine the direction of your organization. These goals should stretch your team and help you to measure your success. A completed objective will remind everyone of the things that you have achieved. Moreover, measurable objectives help you to collect, detect, or obtain what you want. Timed objectives help you know when you need to achieve them. This helps you to make sure that you are working toward the same long-term goal.