How to Develop a Persona

Developing a persona is a crucial step in creating a product vision and strategic planning. Unlike a generic customer profile, a persona is not written from pure guesswork but rather from real life interviews or surveys. The more real-life details you can collect, the more useful your persona will be. But how do you know if you’re writing an effective persona? In this article, we’ll explore the various elements that make a persona a useful tool.

Character level

The Character level of a Persona is an important factor when battling bosses. Higher levels of Personas cannot be equipped or summoned. There are several ways to increase the level of a Persona, and these methods are effective for any platform. If you want to maximize your Persona’s potential, it’s important to gain extra points and levels. To make it easier, the following methods are recommended:

Personality traits

The most basic way to define a person’s personality is by observing his or her behavior. Some traits are more desirable than others, while others are less attractive than others. For example, a person who is argumentative tends to be unruly and often comes across as an extreme perfectionist. Unruly people are often disruptive and disrespectful to others. Personality traits can be grouped into five broad categories, including the following:

Physical location

The physical location of a persona can reveal a lot about your target customers. It can help you develop a marketing strategy that’s both personal and transformative. People gravitate towards certain places for many reasons. Factors like climate, demographics, and access to technology can all play a role in how your persona is likely to behave. Here are a few examples of places that might appeal to your customer.


If you want to create a successful user experience, developing a persona is critical. A persona helps you visualize a typical representative of your target group. It can contain demographic information, insights into family relationships, and even pictures or quotes. To help you create the right user experience, consider studying your favorite brands and how they market their products. This can help you identify how your product can improve the overall experience for your persona.

Behavioural patterns

Behavioural patterns of personas are defined as segments of users based on the characteristics and behaviours they display in various situations. These segments can then be used to inform design decisions. These patterns can be derived from data collected during interviews and observations and filled with additional research, stakeholder information and literature. The key to a persona is to define it using a variety of characteristics that are common to the target audience.


You can create a persona to represent your product or service. When creating a persona, start by defining the end goals of your persona. These are the things you want your user to accomplish with your product. If the persona is a manager, their end goal could be to reduce the amount of time they spend creating daily sales reports, whereas a chef might be looking for an app to source the ingredients they need. Keep these goals short and simple and relate to your app. You can also include the user’s motivations, which are the reasons behind their goals. While not always necessary, motivations will help you clarify your goals and make better design decisions for your persona.