Increasing website traffic is one of the most obvious signs of great content, and it will happen for several reasons, including viral content, search engine optimization, and social media channels. However, not all traffic is relevant to your business, and it is not wise to write introductory marketing articles for CMOs and director-level marketers. Great content is created specifically for a certain audience, and each piece will create a new opportunity for potential customers to discover your business.
Create content that adds value to the reader
Quality content should entertain, educate and inform the reader. If it is written with the reader in mind, it will be remembered for years. Avoid writing about topics that your competitors are already covering, and address topics that your audience is interested in. Here are some tips to help you create quality content that adds value to the reader. Once you understand what your readers are looking for, you can write the best content possible.
Quality content acknowledges the reader’s need and search, and does not promote your brand. Some brands try to hide their promotional content behind a thin veneer of solving problems or providing 10 ways to do X better. You can avoid this trap by offering valuable content that the reader will find useful. If your content satisfies readers’ needs, they’re more likely to share it with their friends.
Add your own perspective to content
People are always recycling ideas and information. You can make your content stand out by adding your own unique perspective. You can also inject humor and value into dry subjects. Before publishing, always review your work to ensure that it meets your standards. If you can add value, you will likely be able to turn your content into quality content. But before you start writing, you need to understand the importance of incorporating your own perspective. Read on to learn more about how to incorporate your perspective into your content.
Add to lists
There are several ways you can add quality content to your lists, from newsletters to free eBooks. The key is to keep your audience interested and liking you. In this article, we’ll discuss some of the best ways to add opt-in offers. Keep in mind that your opt-in offers should be relevant to the content you’re writing. Make sure to give yourself plenty of time to update your content regularly. Here are a few other tips for maximizing the quality of your opt-in offers:
Avoid duplication of content
Duplicate content is detrimental to search engine rankings and the user experience. Search engines recognize duplicate content on several levels, including exact and near duplication. If two pages are identical, but edited and formulated differently, Google recognizes both as duplicates. An example is two articles about SEO that both cover similar aspects and target the same keywords. Google recognizes these duplicates as duplicate content, and they will both lower their search rankings.
Duplicate content is another problem. Many websites create duplicate content. They share their articles via email, social media, and other websites in the hopes of gaining rankings and organic traffic. The worst type of duplicate content is copied content, which can result in a manual penalty. By contrast, original content is more valuable to users. Google’s ranking algorithm emphasizes original content. If a website uses spun content to generate organic traffic, it is subject to direct duplication detection.
Make it easy to read
When writing content for the web, you need to keep in mind that your readers can be people of all ages and languages. Use simple words and phrases that anyone can understand, especially for non-native speakers. This keeps your content universal, and your readers will appreciate the effort. To make content more appealing to readers, use tooltips (informational boxes that appear when a user hovers over the page).
Avoid writing long, dense paragraphs. Rather, use short sentences, with no more than five words per line. If a reader finds a lengthy paragraph difficult to follow, he or she may abandon the website. Similarly, avoid using complex words, or the passive voice. Fortunately, there are some free tools to help you make your content easier to read. Try using one of these tools for your next content project.