Marketing Management 101

The process of bringing buyers and sellers together in mutually beneficial exchange of products and services is known as marketing management. Marketing begins with defining a unique selling proposition (USP), a one-sentence description of the product or service that a business offers. USPs are crucial in identifying a target group and streamlining marketing strategies, using resources optimally. The various parts of marketing include advertising, market research, media planning, community relations, sales strategy, and customer support.


The place element of marketing refers to the factors that affect distribution and promotion of a product. This involves the selection of various distribution channels and the creation of interest and brand loyalty among the target audience. Regardless of whether a product is made in-house or is distributed to end consumers, the place element of marketing is essential to its success. Here are three important factors that influence place in marketing. We will discuss each of them in turn. In addition, we will discuss the role of the place element in the marketing mix.


Pricing is the most crucial component of the marketing mix and is responsible for the growth of the business. Setting a price based on the market value of a product is important because it stimulates market sales without increasing costs. The price should be reasonable, but not so low that it limits growth. A high or low price may harm a business’s image, so pricing should be balanced. Here are some tips for setting the right price. To maximize profits, set reasonable prices for your products and services.


Successful product marketing strategies start with a deep understanding of the target buyers. Normally, this knowledge is scattered throughout a company: the marketing team will have data, while the sales and product teams will have research. Product marketing brings together all of these insights, creating a holistic view of the customer. It can be an incredibly valuable tool. Let’s look at some of the most common uses for product marketing. Described in a few words, these marketing activities help a company reach its goals.


Promotion in marketing involves a series of techniques to inform target audiences about a product or service. These strategies can be used to convince customers to buy a product or service, or to shift the focus of attention away from competitors’ products. In a recent incident, a drone causing havoc at the New Delhi Airport, companies decided to implement a device that could block drones from entering an airport. It was unclear if the device would work in the airport, but it’s possible that it could be used in prisons.

Attracting new customers

In order to maintain and expand business, it is vital for businesses to focus on attracting new customers. Despite the best efforts of existing clients, a small percentage of these will leave your business at some point. This phenomenon is known as customer churn, and it is unavoidable, with a rate of about 25% across all industries. Luckily, there are ways to keep your regular customers while attracting new ones.

Goals of marketing

A company’s goals may vary, depending on the industry. A fast food chain, for example, may have a marketing objective to create new types of sandwiches, improve its menu, or run contests to increase sales and repeat customers. Other goals may involve developing an understanding of the type of customer a brand wants to attract. Whatever the specific objective is, the marketing objectives should align with your company’s goals. In general, companies should aim to increase revenue as a result of their efforts.