Maternity Concession – Fashion For Expectant Moms

If you are in the market for a maternity dress, you can find stylish and comfortable options at the Maternity Concession. Topshop, A Pea in the Pod, Seraphine, Janani Surakhsa Yojana, and more have a section in the Maternity Concession. All of these fashion brands cater to expectant mothers and their growing babes. These maternity concessions are available for a wide variety of budgets and preferences.


When you visit Topshop, you will find a stylish, trendy maternity collection. Made of soft, stretchy fabrics, these garments are flattering to the growing belly. The clothing is also shaped to fit the bump in the most flattering way. From maternity jeans and striped Breton tops to evening wear such as draped wrap dresses and black trousers, this brand’s maternity collection has something to please all the mums-to-be.

Kate Middleton, Duchess of Cambridge, and Kate Middleton are known for mixing designer labels and high street styles. Kate was spotted in Topshop last week in a Phase Eight dress and Hobbs coat. Kate and Prince William are expecting their first child in July. The maternity dress she is wearing is named Deirdre and is available in purple and cream colors. You can buy a dress similar to the one worn by Middleton at Topshop for around 37 pounds (about $55).

A Pea in the Pod

A Pea in the Pod is a maternity clothing brand headquartered in Chicago. The company has opened its first European store in Harrods in London, on the fourth floor, next to the childrenswear department. The company is bringing many of its own label maternity designs to the retail store, and they recently launched Rachel Zoe’s collection. The store features a variety of styles for moms-to-be, including the Rachel Zoe Collection for A Pea in the Pod.

It was a frenzied affair, but one retailer managed to turn the situation around and make the process as painless as possible. The fashion brand Topshop recently launched a bump-friendly range in its London stores, which is virtually indistinguishable from its usual trend-led items. The new range includes oversized shirts, growable skinny jeans, and metallic silver tops. The company also announced plans to expand its UK operations to a total of 108 stores.


A maternity fashion brand aiming to cater to the needs of mothers-to-be is Seraphine. The brand, founded by Cecile Golser, sells its products internationally and generates over 70% of its revenue outside the UK. The company has ten e-commerce websites, as well as digital partnerships with brands such as Zalando. It also operates eight flagship brick-and-mortar stores in the UK.

Kate Middleton was recently spotted at the Peter Jones Sloane Square store. While browsing the maternity concession, the Duchess was spotted wearing a jersey dress by Seraphine. The dress is priced at PS39 and features a butterfly print on the sleeve. The maternity designer brand has become a favourite with many celebrity mums-to-be. Aside from Kate, other famous mums-to-be have been spotted wearing a range of Seraphine dresses.

During her pregnancy, the Duchess of Cambridge often wore a range of Seraphine clothes and the brand has seen a massive increase in sales since the ‘Kate effect’ swept across the fashion world. She was also an avid consumer of Seraphine and spotted wearing the brand’s carrier bags while pregnant. However, while the maternity range isn’t exactly cheap, it is also made to grow with you. The brand’s clothes are designed to last and to look great even when they are outgrown by the time you want to change again.

Janani Surakhsa Yojana

The National Rural Health Mission has launched the Janani Suraksha Yojana for Maternity Concession (JSY). This program aims to promote institutional delivery and reduce maternal mortality. This program is currently implemented in all the states and union territories in India, with special focus on Low-Performing States. The JSY scheme enables low-income pregnant women to get financial assistance for their antenatal checkup and deliveries.

The JSY scheme is implemented through the ASHA (Accredited Social Health Association), which is the bridge between the government and the poor pregnant women in ten low-performing states, namely, 8 EAG states (East, Arunachal Pradesh, Bihar, J&K, and Jammu and Kashmir). ASHA’s role in the maternity concession scheme includes training traditional birth attendants, known as Dai, to assist women in childbirth. This program also provides financial support for the hiring of private experts in C-section deliveries.