The Basics of Design

If you haven’t been familiar with the principles of design, you’re in for a treat. This article will go over the basics: Art versus science, repetition, and usability testing. These are just a few of the ways you can learn more about them and how to implement them in your own designs. The next time you are looking for a new project, give these principles a try. You will be glad you did!

Principles of design

There are many different kinds of design, but there is one fundamental thing you must have a solid grasp of: the principles of design. Using these principles can help you decipher the most complicated designs and understand why they work. The following are some of the most important design principles that you should know. Keep reading to learn more. And don’t forget to use them in your design projects! You’ll thank yourself later for knowing how to apply them.

Art versus science

Although many people think of art and science as polar opposites, there is some common ground between the two disciplines. Both are human attempts to understand and describe the world around us. Although their respective traditions and audiences are vastly different, they share similar basic motivations. These two fields are increasingly cooperating in many areas. One of the most popular collaborations is between scientists and artists, who combine their skills and knowledge to illustrate and communicate complex scientific concepts.

Usability testing

Usability testing is an essential part of product development. Without usability testing, you may be developing a product that no one will use. Jeff Bezos invested 100 times as much in usability testing as he did in marketing his new company, which helped it achieve phenomenal success. Jakob Nielsen’s research showed that businesses that invested ten percent in usability improvements saw an average increase in the desired metrics by 135%.


Repeating the same elements or visual elements is called repetition in design. Unlike pattern, which uses the same elements or visuals repeatedly, repetition emphasizes consistency and unity. It also reinforces the design by creating a sense of identity. Humans are attracted to familiarity, which is why repetition in design is beneficial for a variety of reasons. Here are some examples of how repetition in design can improve your design:


Balance is an important aspect of design. If you want your design to look as good as possible, you have to think about the way the different elements fit together. If the composition of different elements is out of balance, it may seem unbalanced to the viewer. This can be very confusing for a designer, but it is important to remember that good balance is more appealing than bad. Using a few simple design principles to help you achieve the perfect balance is a great way to start.


Contrast in design is a basic design technique used to draw attention to certain parts of artwork. Typically, contrast is achieved when two opposing elements come together and draw the viewer’s eye to certain parts of the work. To use contrast effectively in design, artists must understand the different types of contrast and how they work together. This article will cover a few examples. This article will focus on the use of color and texture contrasts.


Many people are attracted to the idea of movement in design, but how do you use it to your benefit? Movement can improve the user experience and user interface, but it’s important to use it appropriately. Think about your audience and the animation strategy you’ll use before implementing movement in your design. The right UX tools and design elements will help you create powerful movement. Read on to learn about the best ways to use movement in design.

White space

A design with plenty of white space will appear organized and balanced. A cluttered design will confuse viewers and cause cognitive overload, a condition in which the information is overwhelming and the viewer loses interest. As a result, you should keep design elements to a minimum, promoting symmetry, cohesion, and clarity. White space is not necessarily all white. It can also serve as an element in defining space. In some cases, it can even be used to create a hierarchy.