The Different Types of Strategy That a Company Can Use to Achieve Goals

In short, strategy is a general plan to achieve goals. The strategy could be short-term or long-term, and could be used to achieve a desired goal under conditions of uncertainty. This article will discuss the different types of strategy that a company can use to achieve its goals. Here are some examples of strategies:

Strategic objectives

When designing a strategy, it is critical to identify clear, SMART strategic objectives. Objectives must be measurable, achievable, relevant, and time-bound to help you achieve the overall goal. They should also be attainable, and specific to the organization. The most effective objectives are simple, believable, and meaningful. Here are some tips for determining the right strategic objectives:

Business unit strategy

Developing a business unit strategy is the first step in the process of implementing your corporate strategy. The development process typically places greater emphasis on recommendations than on dynamic action planning, resulting in a faulty strategy. The development process should also include the gathering of competitive intelligence. However, it should not be changed without a thorough review of the current situation. Ultimately, the success of a business depends on a properly executed business unit strategy.

Corporate strategy

One of the most difficult aspects of corporate strategy is prioritization. Almost every business decision involves some risk. It is therefore necessary for companies to weigh the strategic tradeoffs between return and risk. For example, a bank may need to determine how much it is willing to put into the development of one of its key businesses. By analyzing the strengths and weaknesses of each of its divisions, it can identify the most valuable areas to focus on.


As an umbrella term, strategy is the set of operational steps that a firm takes to reach its overall goals. Tactics are short-term actions that can be measured based on cost, timeliness, and alignment with the strategy. Together, the two are important for achieving goals efficiently. However, strategy is not enough. Tactics should be used to support strategy, not replace it. Listed below are some common strategies for implementing tactics.

Competitive analysis

A competitive analysis is a vital tool for determining the best marketing strategies. A thorough competitive analysis will help you develop strategies that are focused on your unique strengths. To perform a competitive analysis, you need to identify your primary competitors. Your competitors’ websites are your online ambassadors. You should create a detailed competitor website, packed with valuable information and features. You should also list what each competitor offers and their services. In addition to your competitors, you should also look at the website of other similar companies to gain insight into what makes them stand out.

Value chain analysis

Value chain analysis can be used to improve business processes and create competitive advantage. It involves the examination of various business activities that take place during the production of a product. It involves identifying the most critical activities to be improved, as well as their relative importance. By conducting value chain analysis, companies can find the unique value proposition and improve efficiency. This will also help in reducing costs and increasing margins. By using this strategy, companies will have a clear view of areas for improvement.