The Elements of a Strategy

What are the elements of a strategy? The desire to grow a company can have a perverse effect on strategy. Rather than pursuing uniqueness, most companies instead strive to replicate the popular offerings of their competitors, expand their product lines, match processes, and make acquisitions. While most companies start with a unique strategic position, these compromises and inconsistencies will over time erode their competitive advantage and uniqueness. Fortunately, there are many ways to maintain a competitive advantage and avoid the common pitfalls of compromising your strategy.

Defining a strategy

What is a strategy? A strategy is a detailed plan designed to meet a specific objective. It can be a business plan, war strategy, or sport strategy. In each case, it is an organized response to a significant challenge. Defining a strategy requires evaluating a range of options and researching critical factors. Defining a strategy involves a process of brainstorming and research to determine which options are most suitable for your organization.

Structure of a strategy

A strategy is a system that helps achieve a specific goal. This strategy may involve both internal and external factors, such as industry players and competitors. Elon Musk, for instance, has popularized the concept of first principles, or thinking in terms of an algorithm. This structure helps communicate the goals and plans of an organization to its stakeholders. The following sections explain how a strategy is structured. A good strategy should follow the following steps:

Elements of a strategy

A strategy is a hypothesis that has a set of guiding principles, coherent actions, and a goal. As Richard Rumelt says in his book Kernel of Good Strategy, this is a “good strategy in the first instance.” While Rumelt originally worked as an engineer, he eventually became a management consultant and advised the US Department of Defense on Strategy. He is also a frequent contributor to various academic journals and books on strategy.


Strategy requires specific tactics, which are actions to achieve the overall goal. It is impossible to achieve long-term success without a good overarching strategy. Consequently, you should monitor and measure the effectiveness of all your tactics. This article describes how to measure strategy and tactics. To get started, download our strategy reporting software and start tracking your tactics. You will be able to see which strategy is working and which tactics are not. This will help you to identify any potential areas for improvement and to adjust your strategy accordingly.

Implementing a strategy

The implementation of a strategy can be a complex process. There are numerous pitfalls to avoid, and the puzzle pieces can feel overwhelming. To ensure your strategy is meaningful, achievable, and realistic, it is important to use SMART goals to guide your efforts. For example, instead of setting a specific target date for the strategy’s implementation, set short-term objectives. If you fail to achieve these goals, you’re likely to face problems down the road.