The Elements of Good Design

The basics of good design begin with the elements of color, form, and style. To understand how to choose these elements, consider how each affects the rest of the design. Consider the following:


The term form creation can be used to describe the process of creating a model in which a designer can place data. The word formgiving has been used in Scandinavia for over 20 years, but is not yet recognized in Standard English dictionaries. In Norwegian, formgiving has the same meaning as “fashioning” and “industrial design.” While the word “shaping” is also used, it is rarely defined, so we can only speculate that it’s a form of modeling.


We’ve all noticed the power of color. From warning predators off to attracting pollinators and mates, to showing us when fruit is ready to eat, color is everywhere. Colors are also used in advertising and design to grab the attention of consumers, and have even served as a form of symbolism throughout history. Purple, for instance, is often associated with royalty. There are a variety of other ways to use color to convey meaning, but here are a few examples.


The key characteristics of a particular style of design can be recognizable by their core elements. Key elements of the style include flat, geometric shapes, prominent use of negative space, and colour choices. It can also be identified by the quality of lines used in imagery. These elements are often considered weighty, while others may be more general. Below are some examples of styles, along with the main components that characterize them. Listed below are some of the most popular and influential styles.


Tokens are a way of communicating design decisions to designers. In design, tokens can represent a number of different attributes, such as color, size, relative length, percentage, and other values. They are the basic building blocks of the design language. Tokens have a hierarchy of their own, and they are composed of base values, common tokens, and component tokens. The former relate to a particular context or component, while the latter refer to specific properties or states.

Action-centric model

An Action-Centric Model for design posits that design is an improvised process that integrates creativity, analysis, and intuition. It operates by framing a problem, moving through tentative design decisions, and evaluating possible iterations. The Action-Centric Model is consistent with Agile design practices and empiricist philosophy. Ultimately, it fosters creativity and spontaneity. To be effective, it must embrace the fluidity and flexibility of the design process.

Usability testing

While many designers and developers conduct usability testing in a lab setting, it is possible to extend the methods to a variety of design contexts and increase the level of accuracy. Larger-scale studies can reduce bias, but many practitioners may not have the resources necessary for such large-scale projects. Nevertheless, these studies can provide valuable insight into user preferences, decision-making processes, and other aspects of design. Therefore, practitioners should consider the benefits of using the latest technology available to gather feedback.