What is Kia’s market share? What does its Model lineup look like? What about its EVs? What about its CPO warranty program? Read on to discover the latest on the Korean manufacturer. And don’t forget to check out its EVs, which have received rave reviews, but are still a little pricier than their Japanese counterparts. In addition, this article will give you a brief history of the company’s cars, and will provide you with a quick overview of what makes this brand unique.
Market share1
In its most recent sales report, Kia Motors Corporation reported global sales of 2.61 million units, down five percent from the previous year. Sales in Korea increased 6.2 percent, but fell by nearly eight percent outside the country. In December, Kia’s Sportage SUV topped the sales chart, with 366,929 units sold. The second-placed Seltos SUV sold 328,128 units, while the K3 sedan accounted for two-thirds of global sales.
In 2018, Kia’s sales in the world grew by 4.5% YoY and 5.0% MoM, with sales in China and India at 3.06 percent. The company expects to sell an additional three million units in 2025, boosting its market share to around 3 percent. Focus2move tracks all auto brands’ global sales, covering 150 countries. They break down sales by country, model, and region. While the Korean brand has primarily focused on Asian markets, it has also improved its sales in the United States over the past decade.
Model lineup
The global Kia model lineup will include seven new SUVs and three electric pickup trucks. Kia is committed to being an EV pioneer. In addition, Kia is looking to be a favorite brand among millennials. By 2027, the company plans to offer 14 different BEV models. The Forte compact and midsize vehicle line will have their best years yet, and the Cadenza premium sedan will get a 53% boost in sales.
Although not every style of Kia car is perfect for the US market, the company aims to make its vehicles accessible to a wide range of people. Its diverse range of vehicles is affordable and available for first-time drivers, older professionals, young families, and smaller families. Its SUV lineup is extremely popular with budding households. It combines practicality and safety. The Kia Soul is a perfect example of a midsize SUV.
EVs
As the leading automaker in the emerging market for electric cars, Kia has ambitious plans for its future. The automaker has already sold 160,000 BEVs in 2018 but aims to sell more than 800,000 by 2026 and 1.2 million by 2030. Its goal was first announced last year during its CEO Investor Day. Kia expects 80 percent of its 2030 BEV sales to come from Korea. Whether this ambitious goal will be reached is yet to be seen.
Although it is a difficult time for the auto industry, the electrified portfolios of Hyundai and Kia are one bright spot in a bleak market. Hyundai, which owns Kia, plans to sell 3.1 million electric vehicles by 2023. It has also said that it wants to dominate the world’s second largest auto market by the end of this decade. Moreover, the company plans to manufacture more EVs in China than anywhere else in the world.
CPO warranty program
The Kia CPO warranty program offers several benefits to customers who are looking for a used car. This program covers many of the costs associated with repairs and maintenance, including a 10-year, 100,000-mile powertrain warranty, free roadside assistance, and a 164-point inspection. You’ll also receive a free car history report when you purchase a CPO vehicle, giving you peace of mind that your car is in good condition.
Certified pre-owned vehicles must be less than five years old, have less than 60k miles on the odometer, and have a clean vehicle history report. Once certified, a Kia-trained technician will perform a thorough 165-point inspection of the car to ensure it is in excellent condition. Any issues found will be fixed with factory parts. In addition to the warranty, you’ll also get 24-hour roadside assistance, rental car coverage, and a free 3-month satellite radio subscription.
Manufacturing facility in India
The first phase of the new Kia Worldwide manufacturing facility in India is complete. The plant in Andhra Pradesh occupies five hundred and thirty-six acres and will house the company’s head office. The plant will also produce the premium MPV model in early 2020. It will also introduce a sub-compact SUV model in the near future. The goal of the facility is to further boost the brand’s Utility Vehicle image in India.
The company’s Anantapur manufacturing facility is now capable of producing a full 3 lakh units each year, and has added a third shift to meet the demand. The plant now has a total of 265 customer touchpoints across 160 cities in India. Kia India plans to invest a further $200 million into the new manufacturing facility. The company plans to build additional facilities in India, such as a showroom in Mumbai, to showcase its cars.
Brand’s new design philosophy
The EV6 battery electric vehicle will be the first dedicated battery-electric vehicle to debut on the world stage. Kia’s new design philosophy, ‘Opposites United,’ is based on five pillars: bold for nature, power to progress, joy for reason, and tension for serenity. The EV6 is based on the company’s Electric-Global Modular Platform, a platform that is designed to provide both efficiency and power to its owners.
The EV6’s sleek, flowing body is reminiscent of a’shooting brake’ design, with a sleek stance and sweep-away taillights. The EV6’s new design philosophy has a new digital “Digital Tiger Face,” which shows the evolution of Kia’s tiger-nose grill. Although the interior of the EV6 is less stylish than its Hyundai cousin, it is remarkably roomy and comfortable.