Three Types of Strategy and the Role of General Management

Strategy is a vital part of a business’s decision-making process. It should be based on an analysis of the company’s strengths, weaknesses, opportunities, and threats. In addition to providing a clear direction to employees, strategy is a necessary component of decision-making. This article discusses three types of strategy and the role that each plays in the business’s overall success. Regardless of the type of strategy your organization uses, general management should be able to teach others how to apply it in their daily work.

Business unit strategy is the most visible level of strategy within each business area

In addition to corporate strategy, business unit strategies should be aligned to business unit objectives. These goals must be supported by unit-level activities. In the case of corporate learning and growth, business units should be able to identify activities that contribute to the corporate learning and growth objective. A key part of developing a business unit strategy is to gather competitive intelligence and determine core competencies that will enable the business unit to succeed in its area.

While the corporate strategy will define the overall direction and vision of the organization, business unit strategies will determine how each business area competes in its particular market. Developing strong relationships within teams and robust values is a critical part of creating a successful organization. In addition to defining the strategy for each area, teams should define their mission, purpose, and boundaries. This can be done through team charters and implementing Management by Objectives and key performance indicators (KPIs) to measure performance.

Cost leadership strategy is a cost-cutting strategy

The primary objective of a cost leadership strategy is to offer low-cost products and services with acceptable quality. Cost leadership involves lowering prices while still delivering value to customers. It also involves offering competitive levels of product differentiation. Companies that adopt cost leadership strategies tend to spend less money on research and development, advertising, and market research than competitors. However, cost leadership isn’t a foolproof strategy. It is susceptible to imitative strategies.

A cost leadership strategy is a generic cost-cutting strategy that helps organizations establish a competitive advantage in the market. Using scale in production, this strategy leverages its own advantages in technology, learning, and scale to sell more units at lower prices. However, the key to using this strategy successfully is to maintain a firm’s commitment to continuous cost reduction. While it has the potential to increase profits and attract new customers, cost leadership requires dedication and a high degree of commitment.

General management should be able to teach others in the organization about strategy

Often times, general managers must manage many different aspects of an organization or department. This requires an understanding of how to efficiently allocate time and resources. In addition, general managers often oversee the organization’s finances, which require them to manage costs and stay within a budget. In addition to managing people, general managers must also be able to teach others in the organization about strategy. However, general managers do have a responsibility to lead and develop others, and this must be taken seriously.

The best GMs are those who find the simplest way to do things and get personally involved in solving important problems. The best GMs also understand that they have to teach others in the organization about strategy, and they must be willing to impart that knowledge to their subordinates. However, these practices are not for the faint-hearted, and they may cause unnecessary stress. Moreover, good GMs don’t rely on academic concepts and theories that may keep them from making important decisions. They make sure everyone in the organization understands the system, and they do so without intruding.