What Is Strategy?

If you’re a business owner, you’ve probably heard of the term “strategic planning” by Michael Porter. Porter’s vision of strategy encompasses three generic approaches: cost leadership, differentiation, and focus. These approaches describe the trade-offs between each and are often referred to as generic strategies. But what exactly is strategy? Let’s examine each strategy to better understand the purpose behind it. If you’re looking for a more practical approach, consider the strategies listed below.

Organizational design

One of the first steps toward implementing an organization design strategy is to do corporate self-reflection. You should ask yourself important questions about your purpose and how your business can differentiate itself from others. Then, marshal the organization around your purpose. Every decision you make should have a forward-looking focus. By taking a critical look at your company’s past, present, and future, you will be better equipped to make future-focused decisions.

Business strategy

A business strategy is a series of decisions and actions that an organization takes to achieve its objectives. It equips top management with a comprehensive framework to achieve goals and remain competitive. A company’s business strategy guides hiring practices, financial planning, and other management decisions to achieve specific goals. In addition, business strategy helps the organization achieve its goals by pleasing customers and achieving desired ends. Read on to learn more about the key components of a business strategy.


Both tactics and strategy are important in business. Tactics are actionable and repeatable steps that the company takes to achieve a specific objective. These activities are typically defined by the managers who will be responsible for implementing them. They can be measured based on specific goals and KPIs. Tactics can also be used to monitor the progress of an initiative. Here are some examples of how tactics and strategy are different. To make sense of the differences between tactics and strategy, let’s look at each in turn.


The number of strategic goals in a business plan is typically limited to six to eight, as more may be overwhelming. For example, one of the HR departments’ objectives could be to reduce attrition rates and improve employee satisfaction ratings, as well as to reduce the onboarding time for new employees. These are all worthwhile goals for any organization to set, and they can be used to focus the organization on its objectives. Here are some common goals for businesses:


A business or nonprofit organization can achieve its goals through a strategic plan and integrated execution. Through guided planning, research, and the development of practical ideas, the Strategy 2 Execution program helps organizations achieve their goals. The program brings together a diverse group of experts, including consultants, journalists, and corporate strategists. For more information, visit the website. Read more about the program and its Mission of strategy. The program is free to all organizations, and all are welcome to subscribe.


The mission or vision statement of a company can be vague. For instance, a bakery’s mission might be to make quality baked goods and become the “number one breakfast destination” in the Southeast. The strategic objectives help ground such lofty goals in concrete terms. By setting specific, quantified targets, strategic objectives enable employees to agree on the goals. It also provides a framework for achieving those goals. Here are four examples of strategic objectives.


Developing a company culture that aligns with the strategic direction of the business is a vital part of building a resilient organisation. Culture helps organisations deal with changing circumstances and creates resilient teams. It also unites the workforce, enabling them to deliver quality work that aligns with the business strategy. Culture as a strategy can help organisations overcome the challenges inherent in globalisation. But it is not a magic wand. In order to develop an effective culture strategy, leaders must understand their current culture and what it can and cannot achieve.